One Tiger Yoga is a long-time client of ours and one that we have had a lot of fun branding, re-branding and creating a plethora of collateral for.
Formerly, Bikram Yoga East York, the now One Tiger Yoga has separated their brand from the competition by avoiding the use of cliché symbolism typically used with yoga studios (and hot yoga studios).
Bikram Yoga East York
The original brand conception of BYEY was to focus on the Bengal Tiger – a dominant animal figure in Indian culture. The original brand included flame-like stripes symbolizing the heat in the original hot yoga (Bikram Yoga). We produced a number of brand elements including a fully custom website, business collateral, promotional and marketing materials.
One Tiger Yoga
The relaunch of BYEY allowed for us to to re-position the brand with a more organic and muted colour scheme. As the brand evolved into a more mature and established entity, the integration of beautiful photography of the actual studio and simplified graphic lets the brand speak for itself.